The Story Of Revenge Official Clothing
Rapper XXXTentacion was quite a controv person. At age 20, he had millions of fans, songs on top of international charts and a list of criminal charges for violence. Things that he has created in terms of music and style have become iconic in hip-hop culture. A hoodie from his collab with Revenge brand is one of them. This piece of clothing is now desire by many extremely scarse and extensi faked. Let’s see what this craze is all about.
The Revenge Official Clothing Brand
There is not so much inside information about the Revenge Official Clothing brand. We know it first appeared on Instagram on May 27th, 2016. A picture of a man with his face covered, wearing a t-shirt with «revenge» text, is geot as Start. The brand is based in Los Angeles, though there is no brick and mortar store you can walk in. Everything is sole online and through pop-ups. The owner is Garette, a very secre man in his early 20s, who never shows his face. From time to time, there are live streams on the brand’s Instagram to announce up coming drops, to show the warehouse or to answer questions and sugge stions.
The brand’s name is sai to come from Garette wanting to get revenge on those who treated him badly. For him, the success of the brand is the Revenge Official Clothing.
The Hoodie and the XXX Tentacion
Later in 2016, or in early 2017, Garrette met rapper XXXTentacion. It’s unclear who initia ted the meeting, but most probably they were acquain ted through Instagram DMs. Anyway, Garette was the real benefi ciary. After X showed his support to the brand, the popu larity of Revenge skyroc keted.
At that time, XXXTentacion (friends called him by his real name, Jahseh) was gaining popu larity on Soundcloud. His violent track Look At Me! was a huge online success. X was part of a new wave of artists, whose music incar nated a disco nnect with social norms.
The collabo ration between XXXTentacion and Revenge Official Clothing brand brought us things like the Kill hoodie. They also made popular their own style of hoodies with a cropped bottom and no draw string. Not only did X wear Revenge clothes, but his fellows from Members Only hip-hop crew and other Soundcloud rappers also appeared in them in public. This helped the brand get their feet off the ground and start to make a name for themselves.
In May 2017, X released a song called “Garrett’s Revenge.” The title was later changed to just “Revenge.” The artwork for the single was all egedly Garrett’s suicide note. Though later, it became clear that it was the rap per’s close friend Jocelyn who died. The single was followed with a mixtape album with the same name. Its artwork displays the revenge lightning logo.
XXXTentacion went on the Revenge Tour, which gene rated a lot of media coverage, mainly because of the aggressive accidents on the stage or in the fan zone. This was the time when the Kill hoodies and other iconic pieces were available on the Revenge website for several months during the tour.
In June 2017, an artist nick named Wehadnoidea, who publi shed fan art of XXXTentacion, accused the Revenge team of stealing his art, putting it on a hoodie and not giving him any credit or compensation. He said the hoodie was sold out on the site the same day it was released. The artist wrote, “When I reached out to the brand Revenge, they asked me, ‘Why you trip ping?’ and when I reached out to XXX, he kindly asked how I would like to be compen sated. But then I was ghosted.” Revenge all egedly deleted the Instagram post with this hoodie. It can not be found on the official website as well. The story went public and sparked a lot of cont roversy around the brand.
In October that year, Garette made a post calling for designers to submit samples of their graphic art for the brand. This is when Stephen comes in. Garette liked his work and hired him full time at the end of the month. Stephen still works for Revenge and is probably the only known face in the company. He lives in Kansas, and according to public sources, he has never met Garette in perso.
In response to these critici sms
Revenge has defen ded its right to express itself in whatever way it sees fit. The brand has argued that its messa ging is intended to provoke thought and encoura ge young people to question the status quo, rather than promote violence or nega tivity.
Looking to the future, Revenge Official Clothes is poised to continue its ascent as one of the most influe ntial stree twear brands of our time. With its bold designs, edgy aest hetics, and provoc ative messa ging, the brand has captured the attention of a generation of young people who are seeking something different from mains tream fashion.
Whether or not Revenge’s influence will continue to grow remains to be seen, but one thing is clear: the brand has already left an inde lible mark on the street wear scene, and its impact is likely to be felt for years to come.
